Sony

Sony has approximately 95 companies, including;

Sony Broadband Entertainment Inc.

*     Sony Electronics

*     Sony Ericsson Mobile Communications

*     Sony Pictures Inc

 

Sony was originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company); Sony’s roots go back over half a centaury to 1946 when Masru Ibuka and Akio Morita founded it. Ibuka and Morita were global thinkers, they realised the need for a global brand, which crossed cultural, and language borders in order to expand the business in the US and later in Europe. Although the name of the company was not officially changed to Sony Corporation until 1958, the first Sony branded product was the TR-55 transistor radio, which went on sale in 1955.

Sony’s UK history began in 1968 when Sony UK was founded in London. Six years later Sony became the first major Japanese company to open a factory in the UK.

Sony was awarded the prestigious Queen’s Award for Export on four occasions throughout the 80’s and 90’s.

 

Sony has many companies, and I have chosen two to talk about.

My first one is Sony Ericsson.

Everyone’s heard of them, its impossible not to. They’re everywhere. People on the streets, for example according to statistics, 1 in 4 phones are a Sony Ericsson. No wonder they have adverts everywhere. They’re catchy and colourful, directed at youths, mainly. Sony Ericsson was founded in 2001. The name officially came from the Japanese consumer electronics company Sony Corporation, and the Swedish telecommunications company Ericsson to make mobile phones, put the two together and you get Sony Ericsson. They decided to reach out onto this level because they believed it could be a new market niche, and combined the two expertises to create a successful mobile phones company. The main rivals for Sony Ericsson are mainly Motorola, however when LG brought out the LG Viewety, Sony Ericsson’s market share dropped from 9.4% to 7.9%. One of the reasons Sony Ericsson has been so popular, is probably because it knows what their customers want. They don’t want to be walking along holding a iPod in one hand and a phone in the other, Sony Ericsson was quick to spot this and created a Walkman phone in 2005.

Sony Playstation

 

The Playstation was first introduced in 1995, and was Sony’s first half a billion dollar video game industry. In 1998, the Playstation was named the best selling product in Sony’s entire corporation. Everyone has heard of the Playstation, again, its so hard not too. 2 in 5 14-17year-old boy has a Playstation. These are pretty high statistics. Since launching, Sony Playstation has only grown in numbers, and products. They have done from Playstation, Playstation 2, Slimeline Playstation 2, Playstation Portable then finally Playstation.