Thur media diary and rant about tv advertising!

Thursday 25th September

Its only 5.19 but already, i am on the usual, Msn, Facebook, iTunes and Blogger

Will update when i know what else i decide to spend my time with the media doing :)

Sitting here watching Friends at 5.30, previously recorded from the God which is Sky +

What Mr vS said today made me think, i have no intention of watching any of the adverts that will come up in the breaks, why should i when i have the power to make my viewing quicker. 

Traditionally, advertisers show off their new product on 30 second television advert known as "TV spots". But ad executives and corporate marketers are now concerned about the negative impact of ad-skipping decices and are shifting their ad budgets to alternative media such as radio and magazines. A wise choice, in my opinion.

I am a advert hater, i find them frustrating and dont quite get how people would want to advertise their product on television. 

Do you think that when the break of Eastenders or Friends or Ugly Betty (my personal hate, for the amount of breaks are during the hour its on) that people sit there, for the whole three minutes without getting up to either go to the toilet, check for mail, make a cup of tea or snack...

I don't think so, i find it impossible to sit there for the whole three minutes without getting down right bored. 

I think advertising on TV channels such as BBC1 BBC2 ITV Channel 4 and 5 would be fine, as these channels are viewed by people who only have these channels and do not have the option of missing all of the dreary, and simply infuriating adverts.

There are some adverts, i admit that are worth viewing, such as the Citeron car and the Cadburys Dairy Milk, these have had numerous hits on YouTube but i doubt that whenever someone Sky+ a programme and that came on in the adverts that they would stop fast forwarding just to watch the advert.

Should adverts just stop appearing on Television and appear in more worth while places, or will advertisment companys continue to believe that anyone actually takes notice to their million pound advert.

Juno Review

Narrative Text 

Main character – Juno MacGuff

Brief synopsis of the plot:

Starting with a cartoon version of Juno walking into a drug store, Juno then takes a pregnancy test to discover it is positive. On her walk home we get an introduction to her life, the music that is played gives a sense of calm about the situation. The central theme of the story is a chair, which is initially where the baby is conceived, by the two parents, Juno and her high school boyfriend, Bleaker. Juno then panics, and calls up her best friend, Leah. Leah suggests getting an abortion, which Juno agrees on. When entering Women Now, an abortion clinic, Juno panics and realises that the idea she has decided to go with, is the wrong one. So we then see her running out of the clinic, for me this is the point in the story when we begin to see Juno grow up.  Whilst dealing with all these problems, there is still the problem of telling her parents, surprisingly, they take it well, saying they had expected it, a moral boost for Juno I’m sure! Looking in the Pennysaver with Leah, she stumbles upon a couple that is desperate for a baby, Mark and Vanessa.  Juno and her father Mac visit the hopeful couple who live in the suburbs, although surprised by Juno’s random attitude, Mark develops a friendly liking for Juno, and the two quickly bond over a shared love of grunge music and horror films. While Vanessa is the uptight one, who is left to all the decisions, and ultimately, the one who wants the baby. Over time, Mark realises that Vanessa is too complicated for him, therefore a huge argument occurs between the contrasting two. Juno, whilst present at the time of argument, leaves, angry that the un-born child’s parents are potentially going to separate. Juno drives away, only to return leaving a note on the doorstep which at first the viewer does not know of the message. As the movie and pregnancy develops, we see Juno turn into a loving, more caring person.  The final scene is of Juno giving birth, and Vanessa holding the baby in its room, it ends with a chair in which Vanessa sits with her new baby boy. On the wall, hung behind her is a picture frame with the note Juno left Vanessa that evening, saying “Vanessa, I’m still in if you are”.

 

How the character is shown:

Juno MacGuff played by Ellen Page, is a quirky and precocious teenager, who is quickly asked to grow up as she discovers she is pregnant. As we expect a normal 16 year old would react, scared and hapless, we are surprised to see Juno handle the situation with maturity and responsibility. At first, Juno is seen as a strange, yet delicate character. As the story goes on and we see her love for her baby, Bleaker and Mark develop, we see she has a sensitive, gentle side. We see her to be quite strong, and uncaring, however as her pregnancy goes on she starts to show affection. The viewer quickly develops a relationship with Juno, and has a soft spot for her to understand how she must be feeling.

 

How the character contributes towards the narrative:

As Juno is the main character, most events are viewed from her opinion. This was probably done as Juno is pregnant, so by having the narrative from any other person would not be useful as we would not be able to see pregnancy from her point of view, which in effect is the most important one. The story is told from her perspective, therefore we are crammed with views about sex, adoption, and boyfriends, and as this is mainly a teenager movie, this makes the narrative, coming from Juno, very important. 

Grade: 70 / 100

Thank you for getting your work in so quickly, Hannah.  You have captured the film well.  The synopsis veered towards making observations on the narrative, rather than simply retelling the facts.  However, the exploration of Juno's representation is very sound.  You have clearly seen that the director is challenging the audience to question the stereotypes of teenage behaviour.  Also, you have made the distinction between representation and narrative, which is not always easy.  Well done

Media Diary

Media Diary

Our homework for this week was to create a media diary to see how much of our lives are dominated by the media. By completing my media diary i can see that most of my evenings are ruled by the media in in way or another.

Thursday

6pm – 9pm

Facebook, i went on this for the whole three hours, on and off, to check if i had any new posts, i was not constantly on it but it was always up on the dock

YouTube, i went on YouTube to see a video that someone had told me about, this lasted 15 minutes

iTunes, i was listening to itunes the whole three hours. The kind of music i listened to was Katy Perry, Kings of Leon, Basshunter as these are my favourite songs at the moment.

9.30-10.15pm

TV- Friends, for half an hour

BBC News, for 15 minutes

Friday

5pm-7.30pm

iTunes, i listened to iTunes the whole two and a half hours i was on the computer. Songs i listened to: Katy Perry, Rihanna, Coldplay, Basshunter, Ne-Yo, Chris Brown.

Facebook, i only went on facebook for the first and laft 15 minutes to check if i had any mail

Msn, i was on Msn the whole time, however at different intervals i was seen as Away/Busy

8pm-10pm

TV- Friends for an hour

BBC News for half an hour

American Pie 2 for half an hour

I don't usually watch this much T.V, however i was babysitting therefore had limited access to the internet.

Saturday

12pm – 1pm

Msn, i only went on to check my emails then signed out again

Facebook, i was on this the whole hour

iTunes, i went on for the whole hour, and mainly listened to the songs in the Top Ten this week.

8pm-10pm

Facebook, i only went on this for half an hour

Msn, i was on Msn for the whole two hours but appearing Busy or Away for most of the time

Sunday

1pm-3pm

iTunes, iTunes was only rumming for half an hour to buy songs

Msn, i did go on Msn for the two hours

Monday

7pm-8pm

Facebook, running the whole time

iTunes running the whole time, on shuffle, therefore i cannot remember all the songs i listened to.

Tuesday

6.30pm-9pm

YouTube, i went on YouTube to watch a music video, 3 or 4 minutes

Facebook, on for the first hour

Msn, on for the whole time but again, sometimes i was Away or Busy

iTunes, running all the time

Wednesday

Had loads of work today :( so time on Msn and Facebook, and the all new Blogger was limited.

Went on iTunes for the time i was doing work, the only thing that makes writing essays bearable.

Finished at 8, and went to watch TV. Sat down to watch Friends, always comforting.

Then logged onto Msn and Facebook to read my millions of emails... :/

Total Media Consumption : 5 hours