Its only 5.19 but already, i am on the usual, Msn, Facebook, iTunes and Blogger
Will update when i know what else i decide to spend my time with the media doing :)
Sitting here watching Friends at 5.30, previously recorded from the God which is Sky +
What Mr vS said today made me think, i have no intention of watching any of the adverts that will come up in the breaks, why should i when i have the power to make my viewing quicker.
Traditionally, advertisers show off their new product on 30 second television advert known as "TV spots". But ad executives and corporate marketers are now concerned about the negative impact of ad-skipping decices and are shifting their ad budgets to alternative media such as radio and magazines. A wise choice, in my opinion.
I am a advert hater, i find them frustrating and dont quite get how people would want to advertise their product on television.
Do you think that when the break of Eastenders or Friends or Ugly Betty (my personal hate, for the amount of breaks are during the hour its on) that people sit there, for the whole three minutes without getting up to either go to the toilet, check for mail, make a cup of tea or snack...
I don't think so, i find it impossible to sit there for the whole three minutes without getting down right bored.
I think advertising on TV channels such as BBC1 BBC2 ITV Channel 4 and 5 would be fine, as these channels are viewed by people who only have these channels and do not have the option of missing all of the dreary, and simply infuriating adverts.
There are some adverts, i admit that are worth viewing, such as the Citeron car and the Cadburys Dairy Milk, these have had numerous hits on YouTube but i doubt that whenever someone Sky+ a programme and that came on in the adverts that they would stop fast forwarding just to watch the advert.
Should adverts just stop appearing on Television and appear in more worth while places, or will advertisment companys continue to believe that anyone actually takes notice to their million pound advert.
2 comments:
Wow, i completely agree with this. Who wants to watch adverts?
:)
I think many people will agree with you about the impact of advertising. Personally, I tend to look at ads online, as it becomes my choice whether or not I want to research the product in question. There is of course, a cultural issue too, that advertising, especially on the telly, encourages us to be nation of unabashed materialists. Is this right?
One quick correction: you won't see commercial adverts on the BBC channels, as the BBC is a Public Service Broadcaster, funded by the TV Licence Fee, which is paid by every household annually. However, what you will see is frequent promotion for other BBC shows. Increasingly, the BBC is cross-promoting content. So, you'll have plus on radio shows for new programmes on BBC3, or a continuity announcer on BBC1 telling you about shows that are starting on BBC2 and BBC4. Finally, over the last five years or so the BBC has upped the amount of promos that help to brand its stations. You may remember that a few years ago the BBC went for red theme with lots of promos playing on that colour. This was to reinforce the image of the new red BBC logo. Noted promos included the guys in wheelchairs playing basketball and the acrobats twisting and turning on huge red ribbons. There was one I really liked with a red balloon floating over a lush green landscape.
Whether this promotion is needed is another matter altogether, when the BBC, as a PSB, shouldn't be chasing ratings. One could argue that in a multi-channel environment the BBC is simply informing viewers/listeners of the range of content available. What do you think?
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